Social Media Audit

Service Description

Never before has online marketing and positioning been so important to hotels. Without the usual channels of attracting guests in the currently market, how do you tell them about your property and all the great things it has to offer? This treatment is designed for operators who have some form of online presence already in place with a website and/or social media platforms. Your HCC Expert will review your online presence and give you guidance on how to improve your online voice, and importantly, how to connect with new potential customers. He will assess your position and share key information such as: - How you stack up against your competitors - What are people saying about you online - Where your customers spend their time on social channels - Creating fans engaged in your brand/property Using this he will advise you on the most efficient areas you can focus your energy on to create content that regularly targets your customers in the right way, on the right channels, at the right time. YOUR HCC EXPERT Gleb Smatko is a dynamic marketing consultant with over 15 years of developing digital marketing strategies. He doesn’t use your typical “cookie-cutter” approach but looks for bespoke solutions, maximising the value of social media for your hotel. He always has a bag of hints and tricks that will transform the online marketing strategy of any business, significantly growing customer engagement. Above all, he will help you understand what the ‘digital generation’ are looking for from a hotel and how your social media presence can drive revenue growth. TREATMENT FORMAT On-line overview Pre-treatment Questionnaire to be completed by hotel (20 mins) 1 Hour Video Call with HCC Expert AS AN ADVISORY TREATMENT, THE HCC SAVINGS GUARANTEE MAY NOT APPLY

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