Price Positioning

Service Description

This treatment focusses on the price positioning of your bedroom and/or function space for your hotel benchmarked against a competitor set. Looking at room types, configuration, supplement pricing, KPIs, data analysis and trends, our expert will show you how you can make significant revenue growth in the way you manage your pricing. They will also give you the tools to challenge your sales function and get more from your distribution channels. The wrong pricing will cost you money and can damage your brand. Whether you have someone managing your pricing for you or doing this yourself, this treatment will help. YOUR HCC EXPERT Mirelle Maunder-Brown implemented the pricing strategy to re-align 74 hotels UK and Ireland through the financial crisis 2007/8 for Radisson Hotel Group. She also rolled out the implementation of the M&E pricing strategy tool, IDeaS Smart Space, in over 100 hotels internationally. Both activities delivered millions in revenue growth for those hotels. Her expertise from budget hotels through to five-star establishments; country hotels, city-centre to airport locations is enviable and she continues to provide guidance and training to hotels, accommodation, and event venues internationally. TREATMENT FORMAT Pricing Questionnaire to be completed by hotel (20 mins) 1 Hour Video Conference with HCC Expert THIS TREATMENT IS COVERED BY OUR HCC SAVINGS GUARANTEE. IN THE CASE OF REVENUE GROWTH TREATMENTS, WE WILL FIND MORE THAN 2X THE VALUE OF YOUR TREATMENT IN REVENUE OPPORTUNITY.

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